Last week, Google announced they will implement new options for removing your personal data from Google Search. Before, users could only remove content that contained sensitive personal data that could cause problems for people, if it was made public. For example, data that can be used to steal someone’s identity or money. Now, Google wants to expand the types of personal information that can be requested for removal to also cover data such as a physical address, a phone number, or passwords.
With the internet evolving – with more new data popping up online, more users, and new ways to process data – Google recognises that their policies should evolve too.
“Maximising access to information while empowering people to be in control of their sensitive, personally identifiable information is a critical balance to strike. We believe these updates are an important step to deliver on that goal and give people the tools they need to protect their safety and privacy online.” 1 - Michelle Chang, Global Policy Lead for Search