Online sales in B2B are growing strongly, as recent studies confirm. Nevertheless, the requirements for a successful and sustainable e-business strategy in B2B remain much more complex than in the B2C market. Many industries are characterised by uncertainty regarding future framework conditions:
- Given the platform economy and the dominance of large online pure players, will we change distribution channels and value chains?
- How can new business models, products and services be successfully implemented in such an environment?
- At the strategy summit you will gain insight into the strategies of more than 20 manufacturers, retailers and pioneers of B2B e-commerce.
Date: 26-05-2020 to 27-05-2020
Location: Berlin, Germany