Increase in consumer willingness to share data

Approximately one fifth of consumers are quite willing to share their data. Variations still emerge with respect to the nature of data in question and the demographic segment being surveyed. This is according to new research by Deloitte commissioned by Ahold Delhaize.

Read more at: https://www.consultancy.eu/news/4598/one-fifth-of-europeans-quite-willing-to-share-personal-data